In an effort to create innovative food and health care products from Thailand to consumers around the world. By emphasizing the development of new products with new consumption patterns that will result in the sustainability of international society and food in the future. Using the experience and knowledge gained over 35 years in the food, cosmetics, and pharmaceutical industries, whether it is technology management in leading companies in the country or global companies.Focus on creating innovations in production technology and used to develop new recipes and foods that enhance nutritional value. Reduce the risk of disease And still delicious and enjoyable, making consumers happy and healthy.

               In addition to creating innovations for health ,the founders also placed great emphasis on morality , good governance. and transparency in preparing the operating system in order to deliver quality products according to international standards,and ensure safety in consumption .In addition, there is an emphasis on continuous development of products, organizations, and personnel to increase the efficiency and potential of Thai organizations to be at par with the international level.